Dairy Queen

Dairy Queen (currently branded as simply DQ) is a chain of fast food restaurants which first opened its first location in June 1940. The chain's primary product is soft serve ice cream. The company is owned by International Dairy Queen, Inc., which is a subsidiary of Berkshire Hathaway. The corporation also currently owns Orange Julius.

Dennis the Menace served as Dairy Queen's official mascot from 1971 through 2002. Packaging and toys featured Dennis, along with his friends Margaret Wade, Joey McDonald, and others. Dennis the Menace was discontinued due to modern children's inability to relate to him, implying that Dennis's audience were mostly mature adults by that point.

Dairy Queen has been known by their original name from its launch until 2001, at which point they are known by their abbreviation, DQ. Some older locations still display their original logo on their signs, but signs were updated usually after the older signs got damaged or have deteriorated.