General Mills sponsored the Dennis The Menace animated series during its entire run.
General Mills, Inc., nicknamed "Big G", is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Lärabar, Cascadian Farm, Betty Crocker, Yoplait, Nature Valley, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, Cheerios, and Chex.
General Mills became the sponsor of the popular radio show The Lone Ranger in 1941. The show was then brought to television, and, after 20 years, their sponsorship came to an end in 1961.
Beginning in 1959, General Mills sponsored the Rocky and His Friends television series, later known as The Bullwinkle Show. Until 1968, Rocky and Bullwinkle were featured in a variety of advertisements for General Mills. General Mills was also a sponsor of the Saturday-morning cartoons from the Total Television productions studio, including Tennessee Tuxedo. The company also was a sponsor of the ABC western series The Life and Legend of Wyatt Earp, starring Hugh O'Brian. The company, along with its subsidiary The Program Exchange, also helped DiC Entertainment syndicate the Dennis The Menace animated series based on the comic strip created by Hank Ketcham in 1986. In 1997, General Mills purchased the syndication rights to the first 65 episodes of the original Sailor Moon English dub in the United States. A year later, the company helped DiC air the last 17 episodes on Cartoon Network's programming block Toonami.